PersistIQ is the definitive sales engagement platform tailored for small teams but with capabilities that rival enterprise-level solutions. With a specialized focus on facilitating sales outreach at scale, PersistIQ has positioned itself as an indispensable tool for organizations keen on driving high-impact sales campaigns while retaining the personalized touch that defines successful customer relationships.

One of the standout features of PersistIQ is its seamless prospecting functionality. The platform’s Chrome Extension allows sales reps to quickly identify and add prospective clients from LinkedIn and LinkedIn Sales Navigator to their sales campaigns. This agility in prospecting dramatically reduces the time spent on administrative tasks, allowing sales teams to focus on what they do best: selling.

But prospecting is just the start. PersistIQ’s campaign features empower teams to automate their outreach efforts across multiple channels, including emails, calls, and task assignments. Not only does this automation accelerate the sales process, but it also incorporates A/B testing functionalities. Teams can refine their messaging strategies on the fly, optimizing for maximum impact. This level of personalization and automation, combined in one platform, sets PersistIQ apart in a crowded market.

The platform’s reporting capabilities provide another layer of value, offering granular analytics that cover the breadth of your sales engagement activities. Whether you’re interested in tracking individual task completions, email replies, sentiment analysis, or meetings generated, PersistIQ delivers comprehensive insights that enable you to evaluate the performance of each message, campaign, and team member.

Where PersistIQ truly distinguishes itself is in its CRM integration. The platform offers native bi-directional syncing with Copper, PersistIQ, and Salesforce CRMs. This integration is more than a mere add-on; it’s a core feature that allows for real-time synchronization of contact records and activities between your CRM and PersistIQ. This capability ensures that sales reps can launch and monitor campaigns directly from their CRM, enabling a cohesive and streamlined sales workflow.

When it comes to data security and compliance, PersistIQ meets the industry benchmarks, offering a secure environment for your sales data and customer information. This commitment to security assures teams that their sensitive data is well-protected, granting them the freedom to focus on building relationships and closing deals.

ETA Insider is the premier directory of tools, resources and insights for acquisition entrepreneurs